Why Netflix's New Ad Hires Are Another Blow To Snap (AdAge) LinkedIn News
Jeremi Gorman and Peter Naylor were powerhouses for Snap's ads team, but are now batting for Netflix
Netflix gets Peter Naylor and Jeremi Gorman, and Snap gets ... players to be named later. Gorman and Naylor going to Netflix from Snap is a real-life example of how advertising interest is moving from mobile devices to connected TV. Snap was once the "must-try" new social media ad offering, with some of the most innovative formats—vertical video, AR. Now, Snap is trying to build a subscription business because ad markets are tight on mobile. Meanwhile, Netflix used to only be subscription-based, but now sees the potential for big TV money in ads.
I spoke with Matt Barash about why Naylor is the ad sales exec Netflix wants walking into holding companies and top brands, and why Gorman is coming off a good run at Snap. But the tide has shifted from the excitement of mobile and social media to connected TVs, as it once shifted from traditional TV to mobile and social.
Also, spoke with advertising leaders who said Snap is losing two top leaders at a crucial time. “It’s a brilliant move by Netflix, they are getting the best in commercial strategy and video advertising,” a senior agency executive tells Ad Age. “It’s a huge loss for Snap. Snap needs to urgently hire great people and focus or they risk becoming irrelevant.”
Social Media
Greg Tingle
Great get by all accounts. There's what I call a friendly streaming war going on for end/consumer customers, and the same can be said for staff including executives and management at the streaming firms also. I'm happy Netflix customer also.. In Australia I worked for over 4 years for Optus Vision and the switched almost seamlessly to Telstra, Fox and then ID Media/Wavecam. Good people will always be sought after. The Google Chromecast that I purchased for $55AUD continues to work a charm with all the services in Australia. Watching this space with interest.
