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Friday, December 24, 2010

Casino News Media: Proposed Merger with bwin; Change of name to bwin.party digital entertainment plc; Publication of Shareholder Documents

Press Release: Proposed Merger with bwin; Change of name to bwin.party digital entertainment plc; Publication of Shareholder Documents

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PartyGaming PartyCasino.com PartyPoker.com Bwin PartyBingo.com World Poker Tour


On 29 July 2010, PartyGaming Plc and bwin Interactive Entertainment AG (‘bwin’) announced they had agreed the basis of a Proposed Merger of both companies. The Proposed Merger will create the world’s largest listed online gaming business, with pro forma unaudited net revenues in 2009 from continuing operations, of €696.2 million, pro forma unaudited Clean EBITDA from continuing operations of €193.7 million, and pro forma unaudited profit after tax from continuing operations of €99.4 million (excluding transaction costs) for the year ended 31 December 2009 and pro forma unaudited net assets as at 31 December 2009 of €1,276.7 million (after consolidation adjustments).

PartyGaming is pleased to announce that a key milestone in the process has been reached with the publication today of the Prospectus (the ‘Prospectus’) and a circular to its shareholders (the ‘Circular’) containing further details of the Proposed Merger and also a series of proposed resolutions (the ‘Resolutions’) to be considered at an extraordinary general meeting of all shareholders to be held on 28 January 2011 (the ‘EGM’). One of the proposals to be considered is to change the Company’s name on completion of the Merger to bwin.party digital entertainment plc (‘bwin.party’).

Copies of the Prospectus and the Circular will today be submitted to the National Storage Mechanism and will shortly be available for inspection at www.Hemscott.com/nsm.do.

The Circular will be posted to PartyGaming’s shareholders tomorrow and copies of the Prospectus and Circular will be available to download from the Group's website tomorrow.

Completion of the Merger is conditional upon, amongst other things, approval of the Resolutions by PartyGaming’s shareholders at the EGM. At the end of the Circular, PartyGaming’s shareholders will find a notice convening the EGM to be held on 28 January 2011 at 2.00 p.m. (CET) at The Eliott Hotel, 2 Governor’s Parade, Gibraltar.

A summary of the expected timetable to Completion is set out below:

bwin EGM
10.00 a.m. (CET) on 28 January 2011
PartyGaming EGM
2.00 p.m. (CET) on 28 January 2011
The following dates are indicative only and subject to change. Please see note (1) below.
PartyGaming Court Hearing to sanction the Merger
15 March 2011
Last day of dealings in Existing bwin Shares
25 March 2011
Last day of dealings in Existing PartyGaming Shares and Effective Date
31 March 2011
De‑listing of Existing bwin Shares from the Vienna Stock Exchange
close of trading on 31 March 2011
De‑listing of Existing PartyGaming Shares from the London Stock Exchange
8.00 a.m. (London time) on 1 April 2011
Expected Admission and commencement of dealings in bwin.party Shares, Completion
8.00 a.m. (London time) on 1 April 2011
CREST accounts expected to be credited with Depositary Interests in respect of the bwin.party Shares
on or around 1 April 2011

Notes:
(1) These dates are indicative and assume that the requisite regulatory clearances have been obtained and other conditions to Completion fulfilled before the date estimated for Completion. The expected dates following the PartyGaming Court Hearing will depend, among other things, on the date upon which the Court sanctions the Merger and the timing of the satisfaction of all the conditions to Completion. If any of the above times and/or dates change, the revised times and/or dates will be notified by announcement through a Regulatory Information Service.

Copies of the Prospectus, the Circular and other documents noted in the Prospectus and Circular as being available for inspection may be inspected during normal business hours on each Business Day from today up to and including the Expected Admission and commencement of dealings in bwin.party Shares at the registered office of the Company, being 711, Europort, Gibraltar, at the offices of Freshfields Bruckhaus Deringer LLP, 65 Fleet Street, London EC4Y 1HS, United Kingdom, and will also be available for inspection at the Extraordinary General Meeting for at least 15 minutes prior to and during the meeting.

Capitalised terms used but not defined in this announcement have the same meanings as set out in the announcement released by the Company at 11.03 a.m. BST on 29 July 2010.

Press Release

bwin and PartyGaming present details on the merger

Announcement by bwin Interactive Entertainment AG (“bwin”)

Below is the text of an announcement issued today by bwin.

bwin and PartyGaming present details on the merger

bwin.party digital entertainment will be the world’s largest publicly listed online gaming provider.

Vienna, 23 December 2010 - The merger plan presented by bwin Interactive Entertainment AG and PartyGaming Plc will create the world's largest publicly listed online gaming group – a group that will be ideally positioned to take advantage of the rapid consolidation of the online gaming industry and to open up new markets around the world. The annual synergies resulting from this merger are expected to total approximately 55 million Euros: it is anticipated that about three quarters of this amount will be achieved in the financial year 2012, with full synergies from 2013.

Brands to be retained
“The online gaming industry is going through a phase of consolidation, making market players’ size and geographic diversification more crucial than ever,” explains Norbert Teufelberger, Co-CEO of bwin. The new company will operate worldwide with its existing brands under the name of bwin.party digital entertainment plc, in which current bwin shareholders are expected to hold 51.7 per cent of the shares and current PartyGaming shareholders 48.3 per cent. “Our products and target markets complement one another perfectly, and we can continue to expand our technology lead in all key product segments: sports betting, poker, casino, bingo and games,” according to Teufelberger.

Strong capital structure and customer liquidity
Like PartyGaming in the past, bwin.party will have its headquarters in Gibraltar and be listed on the London Stock Exchange. Besides a clear focus on B2C products, the company will also steadily expand its B2B and B2G business. “Our many years of online know-how, healthy balance sheet, and one of the largest pools of poker liquidity in any regulated market will make us an attractive business partner,” clarifies Teufelberger, who will head up the company as Co-CEO together with Jim Ryan, PartyGaming’s current CEO. The business operations of bwin in Austria will be retained, where a newly founded subsidiary, bwin Services AG will support selected areas of the group in Vienna.

From merger plan to completion
The merger plan published today contains full details of the planned merger, and can be downloaded together with other documents from bwin’s corporate website at www.bwin.org. The Executive Board of bwin will be convening an Extraordinary General Meeting on 28 January 2011 at which it will recommend shareholders to vote for the merger. Provided the general meetings of both bwin and PartyGaming approve this merger, all shareholders holding bwin shares when the merger becomes legally effective – expected to be towards the end of the first quarter of 2011 – will receive 12.23 PartyGaming shares denominated in GBP for each bwin share. This share swap will be carried out automatically and free of charge.

Any shareholders not wishing to become shareholders in bwin.party can sell their shares beforehand on the Vienna Stock Exchange or exercise their entitlement to a cash settlement. The amount of the cash settlement has been set at 23.52 Euros. The exchange ratio and the cash compensation amount have been confirmed as adequate by independent experts.

About bwin
The bwin Group has over 20 million registered customers in more than 25 core markets. On a number of different platforms, the Group offers sports betting, poker, casino games, soft and skill games, as well as audio and video streams of top sporting events such as the German Soccer League. The holding company bwin Interactive Entertainment AG is listed in the ATX on the Vienna Stock Exchange (ID code BWIN, Reuters ID code BWIN.VI), and as the parent company provides various services such as software development, marketing, communications, human resources and finance for its subsidiaries and associated companies. The operational business of the bwin Group is carried out by subsidiaries and associated companies on the basis of licences (e.g. Germany, Italy and Gibraltar). Full details about the Company can be found on its investor relations website.

Profiles

PartyGaming PartyCasino.com PartyPoker.com Bwin PartyBingo.com World Poker Tour

Websites

PartyCasino.com PartyPoker.com PartyBingo.com PartyGammon.com World Poker Tour

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PartyGaming

PartyCasino.com

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PartyGammon.com

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FoxyBingo.com

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Thursday, December 23, 2010

Media Man - Casino News Media - News Update

PartyGaming Claims Bwin Deal Still Going Ahead

PartyGaming - Collins Stewart takes a gamble on PartyGaming: Collins Stewart has a buy and 320p target for PartyGaming

Playtech - Collins Stewart takes a gamble on Playtech: Has a buy 552p target for Playtech

PartyCasino Gets New Slot Games

Virgin Casino Remains Strong In Europe; Still Not Accepting Australians, Americans or Canadians

Media Man Buys Shares In Ten Network Holdings; Sparked By James Packer, Lachlan Murdoch, Quality Programing And Ten Gaming Business Aspirations

Crown Casino Not So Hot For Tabcorp's Casino Business: Star City

Tabcorp's Treasury Heritage Hotel in Brisbane named as top independent hotel. According to Worldhotels, the hotel is one of the world's top hotels that provide guests with a luxury experience and could provide ideal accommodation for travellers planning to take flights to Brisbane. The hotel is part of the Treasury Casino resort and is located in a heritage building which has been revamped into a top quality hotel

Macau gaming revenue to double in four years saws PwC; Estimates casino gross gaming revenue will top US$45.1 billion (MOP361 billion) in 2014

Mobile Gaming Continues In Popularity

SBS wins three 2010 Walkley Awards for Journalistic Excellence, including its first for the broadcaster’s Radio News and Current Affairs division and two for Dateline. The awards were announced last night at Melbourne’s Crown Casino

PartyCasino.com Wins Media Man 'Online Casino Of The Month' Again

Virgin Casino Runner Up For Media Man 'Online Casino Of The Month'

Playtech's Casino Las Vegas And Noble Casino Proving Big Hit For Mobile Gaming Fans

Hitwise Stats Showing Gambling And Gaming Remain Super Hot On Internet

World Casino Directory format a big hit with punters says Media Man

Betfair Wins Media Man 'Sports Betting Website Of The Month' Award

PartyPoker Wins Media Man 'Online Poker Website Of The Month' Award

PKR Casino Gets New Games

Centrebet Remains #1 In Australia For Political Betting

Star City In 'Sin City' Sydney Focused On Becoming #1 Land Based Casino In Australia

Cleopatra game maintaining popularity in land based and online casinos

Sinatra Slot Game Massive Success Story For PartyCasino; Company Aiming To Have Similar Successes With New Game Releases

Online gaming companies in for huge 2011

Gambling911 News And Entertainment Website Portal Remains Big Hit With Australians, Americans, Canadians, despite not showing up in Google News at present

Gambling911 News

Tingle: Tabcorp Casino Chips Center of Drug Investigation

Wikileaks: Gambling With Australian Laws?

Tingle: Casino And Pokie Palace Attacks Continue Down Under

Australian NRL Footy Star Brad Murray Recorded Placing Bet

Kerry Packer Aussie Legend Live On Via Art And TV

Tingle: Australian Clubs, Pubs, Gaming Biz At War With Gvt

Tingle: Mildura Jewel Casino: Impossible Dream?

Tingle: Australians Betting Over $1bn Online Gaming

Australian Casino Wars: Star City Official Opening

Crown Casino Hammered: 24-Hour Gambling Binges, Machine Urination Alleged

Asia Pacific, Aussie Gambling And Entertainment News (11/27/10)

James Packer, Lachlan Murdoch And Stephen Conroy Talk Sports Media

Shane Warne, Tiger Woods Sex Scandals Center Stage at Aussie Casino

Crown Casino Catches Tiger Woods By Tail Again At Australian Open


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Wednesday, December 22, 2010

PartyGaming's casino keeps year on track, by Greg Tingle

Profiles

PartyGaming PartyCasino.com PartyPoker.com Bwin PartyBingo.com World Poker Tour

Websites

PartyCasino.com PartyPoker.com PartyBingo.com PartyGammon.com World Poker Tour

PartyGaming, the internet gambling firm that's merging with rival bwin, has traded in line with expectations during the fourth quarter, with a stronger casino business offsetting weakness in poker and bingo.

The company said trading since the end of September has been "solid" overall, thanks mainly to casino’s double-digit growth in average daily gross revenue versus the third quarter.

There was also growth at the poker business quarter on quarter, but the usual seasonal pickup has been "less pronounced" due to the euro’s strength against the dollar. Both bingo and sports are down on Q3.

But clean earnings before interest, tax, depreciation and amortisation (EBITDA) margins for 2010 remain in-line with previous guidance of 27-28%.

And the company is excited about the possibility of online gaming being regulated in the US both at the Federal and State level. If it goes through, the group is "well advanced" in talks with licensed companies in the US that could create "substantial" value.

"The proposed merger with bwin remains on-track to complete at the end of the first quarter and should place the combined group in a strong position to take advantage of the changing regulatory landscape in Europe given its leadership positions across all key product verticals," boss Jim Ryan said.

Press Release

PartyGaming Plc ("PartyGaming" and, together with its subsidiaries, the "Group") Pre-Close Trading Update

Revenue overall has been in-line with expectations with a strong performance in casino mitigated by a softer seasonal performance in poker and bingo
Clean EBITDA margins for 2010 expected to be in-line with previous guidance
Prospective regulation in new markets offers exciting medium to long-term revenue potential that may require additional investment
Merger with bwin remains on track

Trading since the end of September 2010 has been solid overall with a particularly strong performance in casino that has enjoyed double-digit growth in average daily gross revenue versus the third quarter, driven by growth in both turnover and hold. Poker has also seen growth in average daily gross revenue over the third quarter, although the usual seasonal pickup has been less pronounced than in previous years due to the strengthening of the euro against the US dollar. In bingo, average gross daily revenue has grown versus the current trading data reported at the time of our Q3 KPIs, but remains lower than the third quarter. This is due to the strengthening of the euro against sterling and seasonality, as UK-based bingo players typically reduce their spend in the run-up to Christmas. While sports betting has continued to deliver a solid performance in the period, the benefit of the World Cup during the third quarter as well as a favourable series of results for punters has meant that average daily gross revenue in sports is down versus the third quarter.

In respect of margins, we expect that full year Clean EBITDA margins for 2010 will remain in-line with our previous guidance of between 27% and 28%.

An increasing number of territories are now actively exploring the merits of a regulatory framework for online gaming. In Europe, the Group is continuing to monitor closely Germany, Greece, Holland, Denmark and Spain as well as other countries. Whilst the shape and scope of any such regulations is not yet known, should some of these markets move to regulate, additional gaming taxes and investment may be required to ensure that the Group’s long-term revenue potential is maximised.

There continues to be much movement in the US towards regulating online gaming both at the Federal and State level. Should the requisite legislation be enacted, the Group is well advanced in discussions with licensed companies in the US that could create substantial value for the Group’s shareholders.

Proposed Merger with bwin

It is expected that the shareholder documents associated with the proposed merger will be issued shortly with an extraordinary general meeting of shareholders expected to be convened for late January 2011. The proposed merger remains on course to complete during March 2011.

Commenting on today’s announcement, Jim Ryan, Chief Executive Officer, said:

"Revenues in the fourth quarter have enjoyed their usual seasonal upturn. Casino has performed particularly strongly with double-digit revenue growth over the third quarter, although currency movements meant that the uplift in poker has been less pronounced than usual. Clean EBITDA margins are expected to be in line with our previous guidance for 2010.

"The proposed merger with bwin remains on-track to complete at the end of the first quarter and should place the combined group in a strong position to take advantage of the changing regulatory landscape in Europe given its leadership positions across all key product verticals."

Profiles

PartyGaming

PartyCasino.com

PartyPoker.com

PartyBingo.com

PartyGammon.com

PartyBets.com

GameBookers.com

FoxyBingo.com

Bwin

Cashcade

World Poker Tour

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Tuesday, December 21, 2010

PartyCasino Wins Media Man 'Online Casino Of The Month' Award

PartyCasino.com Wins Media Man Online Casino Award

PartyCasino.com has been awarded the Media Man and Casino News Media "Online Casino Of The Month".

PartyGaming's igaming suite has grown a custom to winning awards since they first opened for business in 1997.

The competition for the coveted award was intense again this month with massive bids from both WPTCasino.com, Captain Cooks Casino, Virgin Casino, Betfair, PKR and Noble Casino however there can only be one winner... ladies and gentlemen, that's PartyCasino.com

The award follows PartyPoker's EGR Poker Operator Of The Year and PartyGaming also made the shortlist for EGR Operator Of The Year. Recently PartyGaming's PartyPoker.com also won the Casino News Media "Online Poker Website Of The Month".

The Media Man - Casino News Media accolade is based on a combination of elements including user experience, innovation, trustworthiness, customer service, gameplay, affiliate program offerings, newsworthiness and company values.

PartyCasino.com is one of a number of PartyGaming brands.

The most popular PartyCasino.com games of late include Heist, Circus, Rambo, Palladium Slot, The Godfather, Sinatra, Slotbox, Call Of Duty 4: Modern Warfare, Mission: Impossible, The Terminator, Cleopatra, Sinatra, Thor, The Incredible Hulk, The Amazing Spider-Man, Monopoly, Resident Evil, Melon Madness, Wheel Of Fortune and Mega Fortune Wheel.

The PartyCasino.com jackpot is currently approaching the $2 million mark. Players can also compete for The Big One and Marvel Hero Jackpot, playing the Marvel super hero themed online slot games.

PartyCasino's most recent game releases include Shaaark! SuperBet, Crocodopolis, Alice's Wonderland, Glamour Puss, Super Cubes, Heist, Palladium Slot and Circus Slot.

PartyGaming CEO Jim Ryan has gone on record advising PartyCasino will soon feature more Hollywood blockbuster themed slots. A few in the know journalists and media agents have been recently tipped off that an all time classic movie adaption will be showcased in the PartyCasino portfolio within 1 month. PartyCasino has the world's most impressive line up of Hollywood themed games, and more are just around the corner.

PartyCasino.com and PartyPoker.com customers can also benefit from rewards and bonuses via PartyPoints and the Palladium Lounge. Be certain to check out the PartyCasino exclusive "Cash Machine" that is being championed as one of the greatest online casino promos ever.

Media Man, Casino News Media and Global Gaming Directory do have a b2b relationship with PartyGaming, as they do with dozens of other companies in the gaming, igaming, media and entertainment industry.

Websites

PartyCasino.com

PartyPoker.com

World Poker Tour Casino

Profiles

PartyCasino.com

PartyPoker.com

World Poker Tour

PartyGaming

Monday, December 20, 2010

PartyGaming's casino keeps year on track, by Greg Tingle - 17th December 2010

Profiles

PartyGaming PartyCasino.com PartyPoker.com Bwin PartyBingo.com World Poker Tour

Websites

PartyCasino.com PartyPoker.com PartyBingo.com PartyGammon.com World Poker Tour

PartyGaming, the internet gambling firm that's merging with rival bwin, has traded in line with expectations during the fourth quarter, with a stronger casino business offsetting weakness in poker and bingo.

The company said trading since the end of September has been "solid" overall, thanks mainly to casino’s double-digit growth in average daily gross revenue versus the third quarter.

There was also growth at the poker business quarter on quarter, but the usual seasonal pickup has been "less pronounced" due to the euro’s strength against the dollar. Both bingo and sports are down on Q3.

But clean earnings before interest, tax, depreciation and amortisation (EBITDA) margins for 2010 remain in-line with previous guidance of 27-28%.

And the company is excited about the possibility of online gaming being regulated in the US both at the Federal and State level. If it goes through, the group is "well advanced" in talks with licensed companies in the US that could create "substantial" value.

"The proposed merger with bwin remains on-track to complete at the end of the first quarter and should place the combined group in a strong position to take advantage of the changing regulatory landscape in Europe given its leadership positions across all key product verticals," boss Jim Ryan said.

Press Release

PartyGaming Plc ("PartyGaming" and, together with its subsidiaries, the "Group") Pre-Close Trading Update

Revenue overall has been in-line with expectations with a strong performance in casino mitigated by a softer seasonal performance in poker and bingo
Clean EBITDA margins for 2010 expected to be in-line with previous guidance
Prospective regulation in new markets offers exciting medium to long-term revenue potential that may require additional investment
Merger with bwin remains on track

Trading since the end of September 2010 has been solid overall with a particularly strong performance in casino that has enjoyed double-digit growth in average daily gross revenue versus the third quarter, driven by growth in both turnover and hold. Poker has also seen growth in average daily gross revenue over the third quarter, although the usual seasonal pickup has been less pronounced than in previous years due to the strengthening of the euro against the US dollar. In bingo, average gross daily revenue has grown versus the current trading data reported at the time of our Q3 KPIs, but remains lower than the third quarter. This is due to the strengthening of the euro against sterling and seasonality, as UK-based bingo players typically reduce their spend in the run-up to Christmas. While sports betting has continued to deliver a solid performance in the period, the benefit of the World Cup during the third quarter as well as a favourable series of results for punters has meant that average daily gross revenue in sports is down versus the third quarter.

In respect of margins, we expect that full year Clean EBITDA margins for 2010 will remain in-line with our previous guidance of between 27% and 28%.

An increasing number of territories are now actively exploring the merits of a regulatory framework for online gaming. In Europe, the Group is continuing to monitor closely Germany, Greece, Holland, Denmark and Spain as well as other countries. Whilst the shape and scope of any such regulations is not yet known, should some of these markets move to regulate, additional gaming taxes and investment may be required to ensure that the Group’s long-term revenue potential is maximised.

There continues to be much movement in the US towards regulating online gaming both at the Federal and State level. Should the requisite legislation be enacted, the Group is well advanced in discussions with licensed companies in the US that could create substantial value for the Group’s shareholders.

Proposed Merger with bwin

It is expected that the shareholder documents associated with the proposed merger will be issued shortly with an extraordinary general meeting of shareholders expected to be convened for late January 2011. The proposed merger remains on course to complete during March 2011.

Commenting on today’s announcement, Jim Ryan, Chief Executive Officer, said:

"Revenues in the fourth quarter have enjoyed their usual seasonal upturn. Casino has performed particularly strongly with double-digit revenue growth over the third quarter, although currency movements meant that the uplift in poker has been less pronounced than usual. Clean EBITDA margins are expected to be in line with our previous guidance for 2010.

"The proposed merger with bwin remains on-track to complete at the end of the first quarter and should place the combined group in a strong position to take advantage of the changing regulatory landscape in Europe given its leadership positions across all key product verticals."

Profiles

PartyGaming

PartyCasino.com

PartyPoker.com

PartyBingo.com

PartyGammon.com

PartyBets.com

GameBookers.com

FoxyBingo.com

Bwin

Cashcade

World Poker Tour

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Sunday, December 19, 2010

Virgin Casino Introduces Crocodopolis and The 100,000 Pyramid

Virgin Casino Introduces Crocodopolis and The 100,000 Pyramid

Virgin Casino and Virgin Bingo, part of the leading online gaming company - Virgin Games - have launched two new games this week, Crocodopolis by NextGen and The 100,000 Pyramid by Wagerworks.

Featuring on Virgin Casino and Virgin Bingo is Crocodopolis, a 5-reel, 25-payline slot. The Ancient Egypt themed game features the Croc pharaoh, whose realm is Crocodopolis. Crocodopolis brings a new concept to slots with its unique Slide a Wild feature. Slide a Wild allows the player to choose how volatile the game is, as they position and determine in which reels they want the wild symbols to appear. The more a player moves the slider away from reel one, the more powerful the wild symbols become and the bigger the wins.

The 100,000 Pyramid features on Virgin Casino. This new game, based on the hit TV game show in the US, follows on from its successful predecessor, The 50,000 Pyramid. The game features 15-paylines of fantastic game show fun where players can win up to 100,000x their bet. Score three or more Winner's Circle symbols to climb the Pyramid, earning free spins or multipliers with every pick.

Warren Eloff, Head of Products at Virgin Games, commented: "It's great to be introducing these new titles this week. The 50,000 Pyramid has been a huge hit with our players so we have high hopes for its successor. The variety we provide our customers is a key priority of Virgin Games, and adding these new games enhances the great choice we offer, making ours one of the most exciting online casinos around."

Founded in 2004, Virgin Games has over 1,000,000 players and over 250 games on its site. Through the introduction of a custom built Virgin Games platform in 2008, Virgin Games seeks to provide its players with the widest possible choice of casino games. A growing selection of games can be found at Virgin Games from a number of producers including Microgaming, WagerWorks, Cryptologic, Freemantle and Ash Gaming.

*Sorry, no U.S, Australian or Canadian players. Please see World Casino Directory

Websites

Virgin Casino

Virgin Games

Virgin Bingo

About Virgin Games:

Virgin Games launched in June 2004 and has quickly established itself as one of the leading gaming websites in the UK. Virgin Games comprises three distinct offerings:

- Virgin Casino, offers content from a range of games suppliers including WagerWorks, Microgaming, Cryptologic, Freemantle and Ash Gaming, bringing consumers classic casino games like Blackjack and Roulette, as well as great feature slots like Monopoly, Rubik's, X-Factor and the highly popular MegaJackpots progressive games.

- Virgin Poker, part of the Boss Media network, offers a huge array of games and content for beginners through to experienced pros - as well as the most generous loyalty scheme in the industry.

- Virgin Bingo, part of the Virtue Fusion network, offers cash prizes worth thousands of pounds in the progressive jackpots, as well as Virgin prize bingo and a range of unique Virgin Games bingo games.

*Media Man http://www.mediamanint.com conducts b2b with Virgin Games, as they do with dozen of companies in the entertainment, gaming and media sector.

Profiles

Crocodopolis The 100,000 Pyramid The 50,000 Pyramid NextGen Gaming WagerWorks

Richard Branson Virgin Games Virgin Casino Virgin Bingo V*Points Virgin Enterprises Limited Casino Games iGaming World Casino Directory Global Gaming Directory

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Good Karma profile

Good Karma hailing from Perth, Western Australia, offers a fresh approach to country music. If you're been searching for some quality Australian breed country music from an unsigned artist, you need to check these guys out.

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Australian Gambling, Sports Betting Ads, Promos Cop Heat, by Greg Tingle - 18th December 2010

G'day casino and gambling millionaires, billionaires, media moguls, sports nuts, entertainment news junkies, insiders, outsiders, politicians, journalists and everyone else. Today we probe the proliferation of sports betting, casino and gambling mentions and themes in the Australian media, sports and entertainment business. Network Nine and the cricket were quick off the mark via television, followed by the likes of Fox Sports, Centrebet, and now OneHD and Network Ten, the 'Warnie' show and a bush tucker bag of website portals are picking up the ball and running with it, in a way we think WikiLeaks would be proud of. Even News Limited and Fairfax Media newspapers are running tons of ads, promos and news stories are a plenty. Media Man and Gambling911 play media monitor and trace route investigator, and hit 'em for six with this very special and rather clever report...

How's the cricket been treating you recently? The Ashes has sure been good to media companies and punters who like to... well, get on the punt. Australia's fantastic sports coverage is helping get the word out on sports betting and gambling.

A number of special interests groups, campaigners, bible bashers and even a couple of medical types are jumping on the anti gambling bandwagon, and the strong gambling coverage tied in with cricket and other sports well positioned in the Australian media seems to be adding fuel to the fire, as we head towards a perfect storm.

One group, The Royal Australian and New Zealand College of Psychiatrists, advised it has been "alarmed" at the rise in gambling ads, promos, as well as frequent references to sports betting odds, in televised sport and particularly the cricket that us Aussies love so much. The cricket is something both Nine boss David Gyngell and Ten and Crown Limited bigwig James Packer, are both fighting over, and we think the sports betting aspect is something that keeps the cricket so appealing to media tycoons - and its not just the modest TV ratings that go with the game if you follow our lead.

It's been debated that any cases of sports betting odds come with a warning to emphasise and make the potential punters aware of the dangers of excessive gambling as well as a helpline for existing addicts to call.

RANZCP president Dr Maria Tomasic was prepared to go on record with "Problem gambling is a real concern in our community. (Yet) there has been little public debate about the introduction of gambling advertising on sports programs, particularly during the day when children may be watching. Frequent exposure to gambling promotion, gambling's association with sport, and the use of commentators and sporting role models to promote gambling and discuss betting odds, can normalise gambling and influence vulnerable people and children."

This particular college has advised sports betting problems were on the rise and reform was needed to promote more "responsible levels of gambling activity" to help minimise its harmful impact on the community. Their list includes: Showing helpline phone numbers whenever gambling odds are broadcast during live sporting events, providing clear warnings at all gambling venues which explain the possible harms that flow from excessive gambling, advice containing details on where to seek help, while more counselling services and other forms of help and the mathematical odds of winning in luck-of-the-draw style gambling should also be on clear display at gambling venues

A Media Man spokesperson said "We think some of the groups proposals do have some merit, but at the same time we need to help ensure proposals and guidelines don't contain overkill. All gambling and sports betting services have some sort of warning about the dangers of gambling. Do we really need the fun police everywhere. People know sports betting and gambling is just that, and not what you would call a business model for one's life financial planning or regular income. Granted, some people are very successful at making sports betting and gambling their main income, but that is the rare exception to the rule. It's hard to protect people from themselves. People need to just enjoy the experience and keep it fun, and not bet over their head".

Dr Clive Allcock, Member of RANZCP's Section of Addiction Psychiatry said "Problem gambling can result in divorce, suicidal thoughts and acts, illegal acts and bankruptcy. Those with gambling problems often also have other concerns, such as depression, hazardous alcohol use and smoking, and personality disorders."

The good doctor also said more research was also needed to develop evidence-based treatments for gambling addiction, as there was currently "not one treatment which is considered to be the best for problem gambling".

Gambing industry bigwigs like Aristocrat's Len Ainsworth said in regarding to problem gambling "A problem gambler is like a problem drinker or a serial killer; you've got to get to the cause".

Ainsworth's comments do have merit, but as is often the case with bright ideas, easier said than done. How do you get inside someone's head, how do you force them to change their ways. Oh, that's right. Let's see what Australia's 'Big Brother' Gillard Labor government can do. Perhaps that's why they are looking closely at biometrics. But, are such solutions the tip of the iceberg for something a whole lot more similar with previous Australian government proposals containing the likes of the 'Australia Card'.

Some of the most popular sports betting and gambling brands for Australia include:
Betfair, Centrebet, Gamebookers and BetUS (sports betting brands)
PartyGaming, PartyCasino, PartyPoker, Captain Cooks Casino, 888, PKR and World Poker Tour (gambling and poker brands)

Some sports that are currently seeing an increase in betting interest include motorsport (F1 and V8 SuperCars), professional surfing, boxing, wrestling and UFC. The AFL, NRL, tennis and soccer continue to maintain their incredible popularity.

Australian media and gambling tycoon, James Packer, appears to be best positioned to lead Australia into the future of sports betting and gambling, with his 50% ownership in Betfair, ruling Crown Limited - Crown Casino (home to the Aussie Millions) and stake in OneHD...an offshoot of Ten Network Holdings, commonly known to punters are Channel Ten. PartyGaming, listed on the London Stock Exchange, have also enjoyed strong success in Australia and the wider Asia Pacific region, teaming up with mainstream media and entertainment industry brands such as Marvel Entertainment, Sony, Fremantle Media and Paramount Pictures. News Corp's 20th Century Fox is also understood to be wanting to become heavily involved in the Australian gambling landscape, as they are in the United Kingdom. Media and entertainment portals such as Google, Media Man and Yahoo! all appear to be continuing to ramping up their coverage of gambling and sports betting, catering to an international audience via the internet...ideally suited to covering the dynamic nature of the gambling sector.

Whatever the final outcome aka Australian government 'The Final Solution' is, don't get too used to the current Australian gambling and sports betting landscape, and significant changes are just around the corner.

If you enjoy a bet, please do so in a responsible matter, and if you think your gambling may be getting out of hand, please seek professional assistance.

Awards...

Last month was a big month for casino awards. Let's have a look...

PartyGaming's PartyCasino has also come back with seconds, picking up another Media Man 'Online Casino Of The Month Award' for November, and also the parent company, PartyGaming, picked up the prestigious EGR Slots Operator Of The Year Award ...Some other top picks of ours who picked up awards at the EGR night of nights were:
Virgin Games (Affiliate Programme)
Betfair (Innovation, Mobile Operator and UK Sports Betting Operator)
Bwin (European Sports Betting Operator
PKR (Poker Operator)

Oh, we almost forgot...Media Man and Casino News Media 'Casino Babe Of The Month': Jenny Woo, 'Poker Babe': Kara Scott, 'Gambling Babe Personality': Pamela Anderson.

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Wrap Up...

Readers... er, punters, how did you like our report on gambling in the Australian media? Tell us in the forum.

If you have a bet, please bet with your head, not over it, and for God's sake, have fun.

*Greg Tingle is a special contributor for Gambling911

*Media Man http://www.mediamanint.com is primarily a media, publicity and internet portal development company. They cover a dozen industry sectors including gaming and offer political commentary and analysis. They also publish Australian Sports Entertainment http://www.australiansportsentertainment.com

*The writer owns shares in Crown Limited, Ten Network Holdings and Virgin

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