Without promotion, something terrible happens... nothing!" - P. T. Barnum
Media Man News
Saturday, December 10, 2022
Media Man News Blog: Airbnb’s search marketing shift: Should advertisers follow suit? (Search Engine Land)
Airbnb’s search marketing shift: Should advertisers follow suit? (Search Engine Land)
Airbnb’s search marketing shift: Should advertisers follow suit?
With CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to brand marketing? Here's what to consider.
A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.”
This remark has sparked discussions among many advertisers, wondering if a similar strategy may work for them.
In 2019, Airbnb started to move budget away from search marketing in favor of broader marketing initiatives.
The pandemic accelerated the shift, with video and social media picking up the largest share of digital spend in 2021, according to data gathered from Semrush and Pathmatics.
*click here for full article and multimedia
Social Media
SEL's Amanda with an interesting and helpful article on Airbnb search marketing. I tend to agree that brand marketing and the like is the way to go. It's a saturated market as has been so for many years. Many brand managers, CEO's, bean counters and the like having been going direct to both creative and advertising agencies - I should know. Airbnb operators still see value in SEO as well as negotiating ad and copy rates with destination websites and niche website owners/ publishers. I've been in this game a few decades. A decade ago I secured a five figure deal with an owner on three continents with a number of properties involved, plus with an interactive game of skill tie-in with PR and news media elements. It was huge. If our agency didn't exist the likes of News Corp's Real Estate.com.au and/or Domain.com.au or maybe Google Ads would have secured it. As they say, you win some - you lose some. This Search Engine Journal feature has sparked my team and I to ramp up property aka real estate coverage including Airbnb again so thank you. There's still opportunity in the sector, be it Sydney, Melbourne, Vegas, Florida, Virgin Islands, Fiji or maybe even out the back of the U.A.E - you can bet the house on it! Web to the world over.
Friday, December 09, 2022
Media Man News Blog: Wrestling, MMA, Combat Sports, Boxing, Pop Culture
Media Man News Blog: Wrestling, MMA, Combat Sports, Boxing, Pop Culture
Wednesday, December 07, 2022
Media Man News Blog: Top Ten Websites Hitwise Australia
Media Man News: Top Ten Websites Hitwise Australia
Tuesday, December 06, 2022
Media Man News Blog: Wrestler Chris Jericho wants pro wrestling as an Olympic Sport
Media Man News Blog
Wrestler Chris Jericho wants pro wrestling as an Olympic Sport
"I literally want to go in front of the IOC, the International Olympic Community, and pitch pro wrestling as an Olympic sport. Now, you might go, 'How can you do that? It's all,' now, hold on. Stop right there. Gymnastics, pairs gymnastics, figure skating, pairs figure skating, what is that? It's two people working together to put on the best performance possible ... There is no way we could not do the same with pro wrestling."
Media Man News Blog: News Is Everywhere. The Art Of The Deal. Be Your Own Network. News 24/7/365
Media Man News Blog
The Art Of The Deal
Websites
Media Man News Blog: Wynn Resorts completes sale and leaseback of Encore Boston Harbor
Wynn Resorts completes sale and leaseback of Encore Boston Harbor
Profiles
Casino Casinos Hotels Property Real Estate Tourism Business Media
Massachusetts (Boston Harbor) - Wynn Resorts December 1 completed a deal for the sale of Encore Boston Harbor’s land and real estate assets to Realty Income Corporation. The $1.7 billion cash sale represents a 5.9% cash cap rate with all necessary regulatory approvals finalized. Net proceeds of the sale result in Wynn’s global liquidity position of $4.4 billion. Wynn Resorts will continue to operate Encore Boston Harbor through a triple net lease arrangement with Realty Income. The lease has an initial annual rent of $100 million for a term of 30 years, with one 30-year renewal option.
Monday, December 05, 2022
Media Man News Blog: Elon Musk thanks advertisers as Apple and Amazon return to Twitter
Elon Musk thanks advertisers as Apple and Amazon return to Twitter
Media Man News Blog: Poker Face - A tech billionaire hosts a high-stakes poker game between friends, but the evening takes a turn when long-held secrets are revealed, an elaborate revenge plot unfolds, and thieves break in
Media Man News Blog
Poker Face
A tech billionaire hosts a high-stakes poker game between friends, but the evening takes a turn when long-held secrets are revealed, an elaborate revenge plot unfolds, and thieves break in.
Media Man News Blog: Organic Search Results...
Media Man Blog
Organic Search Results
Organic search results are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit pay per click advertisements, shopping results, or other results where the search engine is paid either for showing the result, or for clicks on the result.
Background
The Google, Yahoo!, Bing, Petal and Sogou search engines insert advertising on their search results pages. In U.S. law, advertising must be distinguished from organic results. This is done with various differences in background, text, link colors, and/or placement on the page. However, a 2004 survey found that a majority of search engine users could not distinguish the two
Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed "results" on search engine results pages (SERPs) were ads, the search engine optimization industry began to distinguish between ads and natural results. The perspective among general users was that all results were, in fact, "results." So the qualifier "organic" was invented to distinguish non-ad search results from ads. It has been used since at least 2004.
Media Man News Blog: Diamond Sports Removes Sinclair as Operator of Regional Sports Networks
Media Man News Blog
Diamond Sports Removes Sinclair as Operator of Regional Sports Networks
Just days after taking a $1 billion impairment loss on its troubled Bally Sports unit, the board of Diamond Sports Group has voted to block parent company Sinclair Broadcasting from having any further input into the day-to-day operations of the regional sports networks.
Media Man News Blog: World: In its most general sense, the term "world" refers to the totality of entities, to the whole of reality or to everything that is
Media Man News Blog
Profiles
World: In its most general sense, the term "world" refers to the totality of entities, to the whole of reality or to everything that is. The nature of the world has been conceptualized differently in different fields. Some conceptions see the world as unique while others talk of a "plurality of worlds".
Media Man News Blog: Apple and Amazon resume advertising on Twitter
Media Man News Blog
Apple and Amazon resume advertising on Twitter
Amazon.com Inc and Apple Inc are planning to resume advertising on Twitter, according to media reports on Saturday.
The developments follow an email sent by Twitter on Thursday to advertising agencies offering advertisers incentives to increase their spending on the platform, an effort to jump-start its business after Elon Musk's takeover prompted many companies to pull back.
Twitter billed the offer as the "biggest advertiser incentive ever on Twitter," according to the email reviewed by media. U.S. advertisers who book $500,000 in incremental spending will qualify to have their spending matched with a "100% value add," up to a $1 million cap, the email said.
On Saturday, a Platformer News reporter tweeted that Amazon is planning to resume advertising on Twitter at about $100 million a year, pending some security tweaks to the company's ads platform.
However, a source familiar with the matter told Reuters that Amazon had never stopped advertising on Twitter.
Separately, during a Twitter Spaces conversation, Musk announced that Apple is the largest advertiser on Twitter and has "fully resumed" advertising on the platform, according to a Bloomberg report.
Musk's first month as Twitter's owner has included a slashing of staff including employees who work on content moderation and incidents of spammers impersonating major public companies, which has spooked the advertising industry.
Many companies from General Mills Inc to luxury automaker Audi of America stopped or paused advertising on Twitter since the acquisition, and Musk said in November that the company had seen a "massive" drop in revenue.
News - Flat fee vs affiliate deals, Las Vegas, Macau shake-ups - industry disruption continues says media
Media Man News Media Blog
News - Flat fee vs affiliate deals, Las Vegas, Macau shake-ups - industry disruption continues says media.
Media Man News Blog: A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query.
Media Man News Blog
A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs).
Media Man News Blog: Why Blackstone’s US$69 billion property fund is signalling pain ahead for real estate industry
Why Blackstone’s US$69 billion property fund is signalling pain ahead for real estate industry
Profiles
Pain is deepening across the US real estate industry.
Two of the biggest players – Blackstone and Wells Fargo – took steps last week to contend with weaker demand as the industry faces a rapidly cooling property market, rising interest rates and waning investor appetite.
The well-heeled investors in the US$69 billion Blackstone Real Estate Income Trust (Breit) learned last Thursday (Dec 1) that the fund will limit withdrawals as people seek to pull money from what’s been a cash magnet for one of the largest owners of real estate globally. Also on Thursday, Wells Fargo, the biggest home loan originator among US banks, confirmed that it’s cutting hundreds more mortgage employees as soaring borrowing costs crush demand.
“It’s a one-two punch,” Susan Wachter, real estate professor at the University of Pennsylvania’s Wharton School, said in an interview. “Both are realistic pullback responses to the overall economic weakness we’re seeing now as well as the spike in interest rates.”
In the past decade, the real estate industry reaped the benefits of the Federal Reserve’s policy of low rates. Homebuyers, taking advantage of record-low borrowing costs, went on a spree that fuelled double-digit price gains. Ultra-low rates also drove a refinancing boom that put more money in homeowners’ pockets and spurred the creation of jobs for mortgage brokers, title insurance agents and appraisers.
Now, real estate has been among the hardest-hit sectors of the Fed’s campaign to quash inflation by boosting interest rates at the fastest pace in decades.
In the housing market, mortgage rates that have doubled this year are sidelining potential buyers and causing sellers to pull back on new listings. A measure of prices has dropped for the last three months, while pending home sales have fallen for five months in a row. The volume of mortgages with rate locks plunged 61 per cent in October from 2021 levels, according to Black Knight.
Commercial real estate is also feeling the sting. Property prices have slumped 13 per cent from a peak this year, according to Green Street’s October price index. The financing environment has become trickier as some big lenders have scaled back, leading property owners such as a Brookfield Asset Management unit to warn that it might struggle to refinance certain debt.
The industry fallout has been wide-ranging. Reverse Mortgage Funding, a home lender backed by Starwood Capital Group, filed for Chapter 11 bankruptcy last week.
Layoffs have been widespread. Opendoor Technologies, which pioneered a data-driven spin on home-flipping known as iBuying, laid off about 18 per cent of its workforce and wrote down the value of its property holdings by US$573 million. Brokerage Redfin went through two rounds of layoffs and shuttered its iBuying business, while competitor Compass also made deep cuts to its technology teams in a quest for profitability.
Layoffs only tell part of the story of the pain. While mortgage firms and real estate technology companies cut costs by firing workers, real estate agents make up a large share of the industry’s workforce. They’re usually considered independent contractors and depend on commissions for a living. They don’t show up in layoff tallies but are also exposed to slowing home sales.
“There are hundreds of thousands of real estate agents who are not going to be practising because people are buying and selling fewer homes,” said Mike DelPrete, a scholar-in-residence at the University of Colorado Boulder. “It’s like a silent culling of the ranks.”
When interest rates were ultra low, investors turned to commercial real estate as a source for higher yields than they could get by owning Treasuries and other low-risk bonds.
That was part of Briet’s appeal, drawing in high-net-worth clients lured by the 13 per cent annualised returns in one major share class through October. Breit raked in money to buy apartments and industrial buildings, properties that the private equity firm bet would keep growing in value because demand outstripped supply. People who couldn’t afford to buy a house needed to rent, the reasoning went, and shoppers increasingly buying online drove up the need for warehouse space.
“Our business is built on performance, not fund flows, and performance is rock solid,” a Blackstone spokesperson said last Thursday after the firm announced the redemption limits.
Much of the money withdrawn from Breit was from overseas, with offshore investors redeeming at eight times the rate of US ones in the past year.
Commercial-property owners are getting hit with financing challenges after years of paying for deals with cheap loans. Expensive debt has pushed some borrowers into negative leverage, which means that debt costs are outpacing expected returns. Dealmaking has also frozen, with transaction volume plunging 43 per cent in October from a year earlier, according to MSCI Real Assets.
“With the benefits of leverage severely limited and owners who are not being forced to sell, the price expectations gap between sellers and potential buyers has been wide enough to limit deal closings,” Jim Costello, an MSCI economist, wrote in a Nov 16 report.
Despite all the pain points, the housing and commercial real estate industries are in better shape than in some previous downturns, with more tightly underwritten loans and less of a risk of markets being oversupplied.
With Breit, the fund is still outperforming the S&P 500 Index, even as investors increasingly want out. And Thursday’s announced sale of a stake in two Las Vegas hotels is expected to generate roughly US$730 million in profit for Breit shareholders, Bloomberg previously reported.
What’s changing most drastically across the industry is the relative value of real estate to other investments.
Thanks in part to the Federal Reserve’s hiking campaign, investors have other places to earn money that could generate more yield than in years past and tend to be more liquid than commercial real estate, including Treasuries, investment-grade bonds, and mortgage-backed securities.
“Real estate is quite cyclical,” Wharton’s Wachter said. “It’s bad for real estate when rates go up and you can get higher yields from Treasuries and other assets.”
Media Man News Blog: Social Media
Media Man News Blog
Profiles
Social Media Social Digital Internet Media
Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of social media arise due to the variety of stand-alone and built-in social media services currently available, there are some common features:
Social media are interactive Web 2.0 Internet-based applications.
User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media.
Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.
Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups.
The term social in regard to media suggests that platforms are user-centric and enable communal activity. As such, social media can be viewed as online facilitators or enhancers of human networks—webs of individuals who enhance social connectivity.
Users usually access social media services through web-based apps on desktops or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablets). As users engage with these electronic services, they create highly interactive platforms which individuals, communities, and organizations can share, co-create, discuss, participate, and modify user-generated or self-curated content posted online. Additionally, social media are used to document memories, learn about and explore things, advertise oneself, and form friendships along with the growth of ideas from the creation of blogs, podcasts, videos, and gaming sites. This changing relationship between humans and technology is the focus of the emerging field of technological self-studies. Some of the most popular social media websites, with more than 100 million registered users, include Facebook (and its associated Facebook Messenger), TikTok, WeChat, Instagram, QZone, Weibo, Twitter, Tumblr, Baidu Tieba, and LinkedIn. Depending on interpretation, other popular platforms that are sometimes referred to as social media services include YouTube, QQ, Quora, Telegram, WhatsApp, Signal, LINE, Snapchat, Pinterest, Viber, Reddit, Discord, VK, Microsoft Teams, and more. Wikis are examples of collaborative content creation.
Media Man News Blog: Sports entertainment is a type of spectacle which presents an ostensibly competitive event using a high level of theatrical flourish and extravagant presentation.
Media Man News Blog
Sports entertainment is a type of spectacle which presents an ostensibly competitive event using a high level of theatrical flourish and extravagant presentation, with the purpose of entertaining an audience. Unlike typical sports and games, which are conducted for competition, sportsmanship, physical exercise or personal recreation, the primary product of sports entertainment is performance for an audience's benefit. Commonly, but not in all cases, the outcomes are predetermined; as this is an open secret, it is not considered to be match fixing.
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