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To celebrate its 25th anniversary the Kmart Wishing Tree Appeal has raised the stakes, aiming to collect half a million gifts for families in need.
About the Kmart Wishing Tree Appeal...
The Kmart Wishing Tree Appeal is Australia’s largest Christmas gift appeal. Thanks to the incredible generosity of Australians, the Appeal has collected more than 5 million gifts for people in need over the past 24 years. This year we are celebrating our 25th anniversary of giving.
Last year, the Appeal raised more than 461,000 gifts. In 2012, The Appeal aims to collect more than 500,000 gifts nationally, for distribution via our charity partner, The Salvation Army.
The concept for the Kmart Wishing Tree Appeal first came about when an Adelaide team member suggested Kmart use its network of stores as gift collection points, assisting charity groups at Christmas.
The 2012 Kmart Wishing Tree Appeal will run from 14 November until Christmas Eve.
Now an Australian Christmas tradition, the Kmart Wishing Tree Appeal is heavily relied upon by The Salvation Army to provide support to families in need at Christmas.
Australia’s largest Christmas gift appeal will celebrate its 25th Anniversary when it launches this Wednesday 14 November. The Kmart Wishing Tree Appeal has collected over five million gifts during the 24 years it has been running, providing essential help to families in need over the festive period. This year it will raise the stakes further, aiming to collect half a million gifts for The Salvation Army.
To celebrate this exciting milestone, well-known Australian personalities will come together to place the first gifts under the Christmas tree to officially launch the 2012 Appeal.
WHO: Sophie Falkiner, Alan Jones, Rob Mills and Lucy Durack (Legally Blonde the musical), newsreader Jaynie Seal (Channel 9), Magdalena Roze (Channel 10) and Major Bruce Harmer from The Salvation Army
WHEN: Tuesday 13 November at 10.30am
WHERE: The Kmart Store at the Broadway Shopping Centre, Corner Grose and Bay Streets, Broadway
PHOTO/ FILMING OPPORTUNITIES: • Rob Mills and Lucy Durack from Legally Blonde the musical performing ‘Grown up Christmas list’ • Major Bruce Harmer discussing the importance of Australians supporting each other in increasingly tough times • Celebrities and local school children placing the first gifts under the tree to show their support • Interview with Major Harmer about how many Aussie families will be doing it tough this Christmas and how it is now more important than ever to live as one community • Interviews with celebrities about the importance of getting involved in the Appeal
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