Media Man News: Australasian Gaming Expo Report, by Greg Tingle

Wednesday, August 24, 2011

Australasian Gaming Expo Report, by Greg Tingle - 23rd August 2011

Profiles

Gaming Sydney Australia Asia Pacific Darling Harbour Casino Promotions Events IGT Media Man

Today was a important day on the Australian gaming industry calendar. It's the third and final day of the 2011 Australasian Gaming Expo, held at Darling Harbour in 'Sin City' Sydney, Australia. The event comes at a time where the spotlight on the Australian gambling industry may have never been brighter or so politically red hot. My company, Human Statue Bodyart, was delighted to be in the thick of the action. Enter the events world of the Gaming Technologies Association...

'Sex And The City' slot game by IGT: Styling by Human Statue Bodyart

Australasian Gaming Expo Open Day In Sydney...

Over 150 gaming - gambling exhibitors enjoyed day three at the Australasian Gaming Expo Open at Sydney's Darling Harbour. Dozens of big name brands were there including IGT (and its new 'Sex And The City' slot game), Aristocrat Technologies Australia, Ainsworth, Konami, WMS, ShuffleMaster and Bally.

Most of the exhibitors were making a return appearance from last year. It appeared they're were more exhibitors than "punters".

It's a huge production, with over 15,000 square meters decked out in gambling gear.

While big name companies like IGT somewhat dominated the event, it was impossible not to also recognise some of the smaller operations, as well as a few of IGT's competitors of sorts, thanks to their considerable branding and marketing efforts.

Here's the list of all of entities I was blessed to be able to speak with and photograph:

IGT
Aristocrat Technologies Australia
Ainsworth
Bally
Maxgaming
Keno
Paynter Dixon Hospitality
Tenrod Australia
Rohrig
Choice Paper & Imaging
Allpride Signs & Marketing
Paltronics Australasia
Maximun Light

As you can see from our photographs showcased on our Flickr, a great time was had by all, and the event was largely a success for all involved.

For the record, some of my personal favorite games are 'Sex And The City', 'The Phantom', 'Queen Of The Nile', 'Aussie Gold', 'Rose Tattoo', 'Jaws', 'Wheel Of Fortune' and Keno.

It's going to be interesting to see what poker machine manufacture is the one that will step up to battle with the red hot IGT slot - 'Sex And The City'. Will it be Australia's own Aristocrat or an international entrant.

Good on the organisers for also having coffee and bites on hand. 4.5 stars out of 5 for an excellent event, and we'll look forward to being on hand next year for more of the fun and games that is the Australasian Gaming Expo.

Photography Portfolio...