Virgin Media Television has launched a fully interactive gaming channel in collaboration with Two Way Media.
Channel Jackpot is now available on digital TV, via interactive television, and online. It will sit in the entertainment section of the Virgin TV EPG at channel 154, immediately alongside Challenge and Challenge+1.
After midnight, Virgin1 and Bravo 2 will also carry daily simulcasts of Challenge Jackpot, meaning it will be available to Freeview and Sky homes. It is also available at www.challengejackpot.com
Two Way Media will produce all of Challenge Jackpot's live output and all of the transactional elements will be run by Two Way Gaming, a subsidiary of Two Way Media.
The channel will carry at least eight hours of live studio games every day. At launch, the flagship slot will be Roulette Nation, but this will be joined later by other casino-style games.
Outside the live broadcast hours, viewers will be able to play along with a range of automated games that will include Get Set Roulette, Face Up Hold 'Em and Hot Shot Keno.
VMTV managing director Jonathan Webb said: "Challenge Jackpot is the first step in reinventing Challenge for the twenty-first century. We want this new channel to continue the values of fun and excitement that have long been synonymous with Challenge – but also to take the relationship with our viewers to the next level of interactivity."
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