All very interesting. I'm thinking of Compare The Market immediately. Perhaps a similar business model on the lead generation and such. Either Compare The Market marketing, branding and media is so strong, or News Corp's ability to take the best from other brands, and make it their own is so good, and maybe more likely, elements of both. Good to learn of News Corp's ability to strongly leverage off their strong brand awareness and find another way to moneytise their platform, content, connections and such. Another win-win-win! The game of business continues, using elements of the "data drug" and then some. Add another series to Succession! oh, and follow the money, as per Vegas.
